Before Madonna, Françoise was the most photographed international female pop star. These pictures are from her Vogue spreads in Aug 1963 and 1964© Free Rare Mp3 Music Downloads
The Françoise Hardy Virtual Museum
"Salut les copains" released its first issue in 1962 and was known as the voice of the young generation. The magazine was in its prime when Françoise's career started. Jean-Marie Périer,the lead photographer at "Salut les coupains", took the first of many pictures of Françoise that generated her image and contributed (marketed) to her mystique.
The first generation of baby-boomers, those born between 1944-47, with too much free time and money to spend, were the consumers of 'rock and roll' culture world wide. In France, a particular facet of the phenomena recieved the moniker yé-yé. It was distinct from rock, the word Coca-Cola is used descriptively in almost any discussion of it. Bubblegum also comes to mind. Abroad it would be personified by the likes of Cliff Richard, Paul Anka and Neil Sedaka. In France, it was embodied by Richard Anthony and bad boy Johnny Hallyday the undisputed king. 1960 to 1963 saw an explosion of young female performers making the scene.